Privacy Policy

Privacy Policy

Last updated: 12/10/2025

Welcome to On Your Teeth.
We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or purchase our products.

By using our website, you agree to the terms described here. If you do not agree, please discontinue use immediately.

On Your Teeth is a trading name of Sparkling Teeth Ltd, registered in England and Wales.
Registered Address: 32 Main Street, Ashley, Market Harborough, Leicestershire, England, LE16 8HF
Email: support@onyourteeth.com
Phone: 0330 1338 420

This policy complies with UK data protection laws, including the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

1. Legal Bases for Processing Your Data

We process personal data under one or more of the following lawful bases:

a. Contractual Obligation
To fulfil an order, process payments, or provide services you request.

b. Consent
When you have explicitly agreed to our use of your data — for example, by subscribing to our newsletter or accepting cookies. You may withdraw your consent at any time.

c. Legitimate Interests
When processing is necessary for our legitimate business purposes (such as improving our website, preventing fraud, or responding to customer enquiries) and does not override your rights.

d. Legal Obligation
When we are required by law to process or retain certain information, such as tax or transaction records.

2. Information We Collect and How We Use It

We collect information in the following ways:

a. When You Place an Order

When you purchase from us, we collect information such as:

  • Name

  • Billing and delivery address

  • Contact details (email and phone number)

  • Order details

  • Payment confirmation

We use this information to:

  • Process and deliver your order

  • Send order updates and delivery notifications

  • Provide customer support

  • Maintain accurate business and financial records

We retain this data for as long as required for legal, accounting, or reporting purposes.

b. When You Contact Us

If you contact our support team by email, phone, or website form, we may collect your name, contact details, and the content of your message to help resolve your enquiry and improve our services.

c. When You Subscribe or Interact with Us Online

If you sign up for marketing emails, newsletters, or promotions, we collect your email address (and sometimes name) with your consent.
You can unsubscribe at any time by clicking the “unsubscribe” link in any marketing email or by contacting us directly.

d. Automatically Collected Information

When you browse our website, we may automatically collect data such as:

  • IP address

  • Browser type and version

  • Pages visited and time spent on site

  • Device information

This helps us improve site performance and enhance your shopping experience.

3. Cookies

Cookies are small files stored on your device that help us improve website performance and personalise your experience.
We use cookies to:

  • Remember your preferences

  • Analyse traffic and site usage

  • Improve functionality and shopping experience

You can manage or disable cookies in your browser settings, but this may affect certain features of our site.

4. Payment Information

We do not store or process your payment details directly. All payments are securely handled by trusted third-party providers that comply with PCI DSS (Payment Card Industry Data Security Standards).

5. How We Protect Your Data

We take your data protection seriously.
All personal data is stored securely and only accessed by authorised personnel. We use encryption, password protection, and other security measures to prevent unauthorised access, disclosure, or loss.

6. Sharing Your Information

We do not sell or rent your personal information.
We may share limited data with trusted third parties only when necessary to provide our services — for example:

  • Delivery partners (e.g. DPD) to fulfil your orders

  • Payment processors to handle transactions

  • IT or analytics providers who help us maintain and improve our systems

All third parties are required to keep your data secure and use it only for the purposes agreed.

7. Your Data Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your data (where legally permissible)

  • Restrict or object to certain types of processing

  • Withdraw consent for marketing communications at any time

To exercise any of these rights, please email us at support@onyourteeth.com.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

8. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy, or to meet legal, accounting, or regulatory requirements.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last revised” date. Please check back periodically to stay informed.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

📍 Sparkling Teeth Ltd (trading as 'On Your Teeth')
32 Main Street, Ashley, Market Harborough, Leicestershire, England, LE16 8HF

📞 0330 1338 420
📧 support@onyourteeth.com